Southern Co. traded at $91.78 this Friday September 5th, decreasing $0.09 or 0.10 percent since the previous trading session. Looking back, over the last four weeks, Southern lost 3.06 percent. Over the last 12 months, its price rose by 3.91 percent. Looking ahead, we forecast Southern Co. to be priced at 91.02 by the end of this quarter and at 88.77 in one year, according to Trading Economics global macro models projections and analysts expectations.