Comscore traded at $6.51 this Friday May 15th, decreasing $0.27 or 3.98 percent since the previous trading session. Looking back, over the last four weeks, Comscore lost 18.11 percent. Over the last 12 months, its price rose by 32.32 percent. Looking ahead, we forecast Comscore to be priced at 6.38 by the end of this quarter and at 6.00 in one year, according to Trading Economics global macro models projections and analysts expectations.
comScore, Inc. is a global information and analytics company that measures advertising, content and consumer audiences across media platforms. The Company creates its products using a global data platform that combines information on digital platforms (connected (Smart) televisions, mobile devices, tablets and computers), television (TV), over the top devices (OTT), direct to consumer applications, and movie screens with demographics and other descriptive information. It has developed data science that enables measurement of person-level and household-level audiences. Its product delivery includes software-as-a-service (SaaS) delivery platforms, application programming interface and other data feeds that integrate directly with customer systems, and integrations with advertising technology providers, such as data management platforms and demand-side platforms that enable data management, ad management and programmatic ad trading.